By

David A. Durfee, MD

Provides practical information and insights to help practicing ophthalmologists and ophthalmology residents deliver care efficiently, ethically and effectively. The Profession of Ophthalmology: Practice Management, Ethics, and Advocacy provides guidance throughout your career, from residency to retirement.

Essential topics not often covered in medical school are discussed, including:

Professional development
Financial management
Marketing
Information technology
Real-life ethics practice studies
How legislation affecting the practice of ophthalmology is made
How each ophthalmologist can make a difference

Sample materials and forms are provided, including:

Sample cover letters and curriculum vitae
Sample balance sheets and income statements
Revenue calculations
Sample letter to noncompliant patient
Medical record checklist
Insurance plan assessment form
Patient satisfaction survey
Tips on writing to congressional representatives

The book includes discussion of advocacy topics such as scope of practice, pay for performance, and the association between the American Academy of Ophthalmology and state societies.